The nutrition line is far from Beyoncé’s only business venture
Stuart C. Wilson/Getty Images
In 2016, Beyoncé joined forces with clothing and apparel company Adidas to create an activewear collection called Adidas X Ivy Park (via E! News). Over the course of the following year, the “Crazy in Love” singer released a handful of collections, including clothing ranging from beachwear to western get-ups and even casual lounge attire (per Elle). Her hit clothing line can be found in Adidas stores, as well as Finish Line, Nordstrom, and ASOS.
Beyoncé’s Ivy Park collection is so beloved by fans — aka the “Beyhive” — that her second collection, which dropped in October 2020, wasn’t on the shelves for very long before it completely sold out — and by very long, we mean mere minutes (per Complex). The day after the initial release, other retailers like Finish Line had the collection on their websites for purchase but it all sold out similarly quickly. “Ivytopia,” which dropped in July 2022, includes several colorful and florescent pieces and accessories, like hats, shoes, socks, and tote bags (per Page Six), suggesting the budding designer is far from done with this side hustle. If there’s one thing Beyoncé knows how to do (other than belt lyrics like a goddess, of course), it’s sell products. From music and touring to nutrition lines and clothing, it’s blatantly obvious why they call her Queen Bey.
The Nutrition Product Line You Never Knew Beyoncé Started
Dimitrios Kambouris/Getty Images
By Lindsay Ray/Oct. 28, 2022 10:50 am EST
A fully-fledged entrepreneur and businesswoman, Beyoncé also joined a supplement and plant-based nutrition company, after the program helped her return to her healthiest self — that’s right, even Beyoncé struggles sometimes. The superstar singer wanted to help others with their own nutrition goals as well as share her story with the world. So, what exactly is this product? Let’s dive deeper into Beyoncé’s nutrition product line you probably didn’t even know she started.
The 22 Days Nutrition Meal Planner Beyoncé swears by
Okrasiuk/Shutterstock
To help others who may need that extra push, Beyoncé teamed up with Borges to create the 22 Days Nutrition Meal Planner, which provides thousands of customizable recipes and plant-based foods delivered straight to your door. The meal planner uses a phone app to give you the tools needed to reach your nutrition goals. A food coach is also included in the program, who helps answer any questions and provides guidance and support throughout.
The nutrition line is far from Beyoncé’s only business venture
Stuart C. Wilson/Getty Images
In 2016, Beyoncé joined forces with clothing and apparel company Adidas to create an activewear collection called Adidas X Ivy Park (via E! News). Over the course of the following year, the “Crazy in Love” singer released a handful of collections, including clothing ranging from beachwear to western get-ups and even casual lounge attire (per Elle). Her hit clothing line can be found in Adidas stores, as well as Finish Line, Nordstrom, and ASOS.
Beyoncé’s Ivy Park collection is so beloved by fans — aka the “Beyhive” — that her second collection, which dropped in October 2020, wasn’t on the shelves for very long before it completely sold out — and by very long, we mean mere minutes (per Complex). The day after the initial release, other retailers like Finish Line had the collection on their websites for purchase but it all sold out similarly quickly. “Ivytopia,” which dropped in July 2022, includes several colorful and florescent pieces and accessories, like hats, shoes, socks, and tote bags (per Page Six), suggesting the budding designer is far from done with this side hustle. If there’s one thing Beyoncé knows how to do (other than belt lyrics like a goddess, of course), it’s sell products. From music and touring to nutrition lines and clothing, it’s blatantly obvious why they call her Queen Bey.
Beyoncé’s Ivy Park collection is so beloved by fans — aka the “Beyhive” — that her second collection, which dropped in October 2020, wasn’t on the shelves for very long before it completely sold out — and by very long, we mean mere minutes (per Complex). The day after the initial release, other retailers like Finish Line had the collection on their websites for purchase but it all sold out similarly quickly.
“Ivytopia,” which dropped in July 2022, includes several colorful and florescent pieces and accessories, like hats, shoes, socks, and tote bags (per Page Six), suggesting the budding designer is far from done with this side hustle. If there’s one thing Beyoncé knows how to do (other than belt lyrics like a goddess, of course), it’s sell products. From music and touring to nutrition lines and clothing, it’s blatantly obvious why they call her Queen Bey.
